Custom Digital Product


Finished Width
Finished Length
Job Name
Special Instructions


Paper Explained:

Direct Impressions uses eco-friendly FSC® Certified papers. Not only will your print pieces have the highest quality but they will also promote environmentally sound and sustainable practices. Our paper comes in several varieties.  Paper in our system is described by its WEIGHT, COATING, and STOCK TYPE. For example: 80# Gloss Text. This describes paper that is 80# weight, has a glossy coating, and is of text stock.

Weights – Simply put, weights describe the paper in terms of  thickness and sturdiness.
Coating – We offer glossy, dull, and uncoated papers. Our glossy paper comes with a high gloss coating. Our dull paper is also coated but has a nice velvety feel and a matte appearance. Our uncoated paper does not contain any sealant and has a classic and rich feel.
Cover stocks – Cover stocks, also known as card stocks, are thick and can be used for postcards, invite cards, and menus.
Text stocks – Text stocks are generally thin. Brochures, newsletters, flyers and office stationary work well with text stocks.


Color Explained:

4/4 = 4 color process on both sides of the document.
4/1 = 4 color process on 1 side and 1 color (black) on the other side.
4/0 = 4 color process on 1 side and blank on the other side.
1/1 = Black ink on both sides
1/0 = Black ink on one side and blank on the other side.


Bleeds Explained:

Bleed is a printing term that is used to describe a document which has images or elements that touch the edge of the page, extending beyond the trim edge and leaving no white margin. When a document has a bleed, it must be printed on a larger sheet of paper and then trimmed down. For example – An 8.5 inch x 11 inch brochure that bleeds is typically designed at 8.75 inch x 11.25 inch. The document is 0.25 inch larger than needed, or 0.125 inch on each side. This allows the trim to ensure there is color up to the very edge.

UV Explained:

UV coating, or ultraviolet coating, is a very glossy, shiny liquid coating applied to a printed paper surface and cured on a printing press or special machine using ultraviolet light.


Versions Explained:

Sometimes you will need to print multiple versions of the same document. If the versions of your print job are the same size, enter the total number of print piece you desire in the quantity field. Versions will tell us how many different pieces you are submitting. For example, you have 2 takeout menus that you would like to print, a lunch and dinner menu. Both are the same size. You need 250 lunch and 250 dinner menus. Your quantity would be 500. Versions would be 2.

If the quantities are different for EACH version, you will have the opportunity TO DESCRIBE in a “Special Instructions” section after adding to the cart.




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