YOUR GUIDE TO SUCCESS IN TODAYS
THE MOST DIRECT
TO YOUR CUSTOMERS
are produced by Costco every month.
Companies like Costco are utilizing direct marketing in huge numbers and are seeing huge returns. In the United States, Costco sends out 8.6 million magazines per month - the third largest monthly publication in the world based on 2013 circulation numbers and 56 percent of members who receive this publication buy something based on what they read.
of first time customers
Bonobos, an online-only men’s retailer began a small test of printed catalogs in 2013. To date more than 20 percent of their first time customers are placing online orders because they receive a catalog in the mail. Not only that but those same catalog buyers are spending 1.5 times as much as web only customers.
While newspaper and magazine ads are effective you don't always get the choice of where your ad will appear. Why spend your advertising budget on a possible page 4 placement? Direct mail allows you to target who sees your message and the day of the week or month they see it. Allowing you to be more strategic in your marketing.
We specialize in determining the best time of the month for you to send your mail to ensure the best reception and response to your message.
DIRECT MARKETING ISN'T JUST ABOUT POSTCARDS
THERE ARE A VARIETY OF ITEMS
YOU CAN UTILIZE WITH GREAT RESULTS.
Beyond the simple postcards are products that have a longer life. Whether your mailer interacts with a personal website, spends the next few years on a refrigerator door or simply makes your prospects smile, an advanced mailing product will multiply your exposure.
PURLs (Personal URLs), are an interactive marketing tool tying direct mail to a warm lead using the internet. We have seen a 43% increase in direct mail response by using PURLs.
People love magnets. Most refrigerators have magnets holding photos, report cards, invitations and more. Increase the life of your marketing by mailing a postcard with an attached magnet.
Scratch-offs are exciting. Everyone wants to win and a scratch-off builds excitement. You can send your offer as a scratch-off and make your customer feel special.
Personalized images call attention to your mailer. Whether your prospects name is written in the sand, in the sky or on the side of a cow, this design tool will get your mailer noticed.
Post-it notes bring a sense of urgency and get noticed in the mailbox. A great carrier for a strong call to action.
Pens, calendars, beach balls, coffee mugs, frisbees are just a few examples of mailable gifts your prospects will remember. You will get a branding impression each time these gifts are used.
PRINT VS ELECTRONIC
IS IT WORTH IT?
LETTERS SENT PER YEAR
AVERAGE LIFE SPAN
EMAILS SENT PER YEAR
AVERAGE LIFE SPAN
RESEARCH HAS YIELDED VERY INTERESTING RESULTS
DIRECT MAIL IS MORE MEMORABLE
STUDIES SHOW THAT A COMPANY NAME COULD BE RECALLED AND THAT RETENTION INCREASED TO 75% FOR PRINTED PIECES.
WE'VE BEEN A LEADER IN
FOR OVER 25 YEARS.
You name it, we've probably done it. Our team of direct marketing professionals handle accounts from all over the world. Now we are ready to do the same for you. Simply fill out this contact form and someone from our office will be in touch with soon.
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